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当装修的弊端为绝大多数人所诟病时,精装,被看成是一个有效的解决途径。但开发商要控制成本,追求利润。而消费者想要装修品质良好,交房即可使用的空间。这个矛盾真的是不可调和的吗?尤其是公寓类产品,购买者大多是年轻群体,追求个性,喜欢新鲜,怎么样的精装房才能让他们满意?同时,带给购房者最大限度的实惠。
面对这个难题,以品质著称的银海地产,率先举起全精装的大旗。银海承诺,其春城路上的领域·国际商务公寓,所有房源均联袂设计大师,全精装交房。这一承诺的背后,是什么原因?有人猜测,楼市拐点,变相降价。也有人说,银海一直喜欢面子工程,为了牌子牺牲成本。也有人说,纯粹是作秀。到底什么才是银海开楼市先河、全精装交房的真正原因?
再装修 购房者的利益“黑洞”
在采访中,银海的相关负责人告诉我们,通过企业旗下“泊客会”对银海老业主的回访,以及对市场研究分析,并针对中小成长型企业的需求,银海发现,很多的消费者,普遍反映毛坯房的装修过程,不仅费时费力,而且装修费用高昂,消费者的购房成本被再次拉大。在国外,所谓的毛坯房,其实是水、电安装完毕,墙、顶、地面的基础层做好,客户接房按需求铺设木地板或其他装饰品就可以入住。但现在国内绝大部分楼盘,由于消费者不了解真相,不够理性,因此,很多不注重品质的普通开发商,为了保证利润,抓住消费者的这个弱点,基本都以"完全毛坯\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"的形式交房,楼盘的品质并未得到完全体现,而消费者的实际利益也被吞噬。
全精装 为购房者的需求考虑
因此,在这样的情况下,银海新开发的领域·国际商务公寓,在对目标客户群的需求分析中,发现全精装是他们的共同需求。对居家族而言,全精装意味着交房即可入住。即使再装修的话,也只是更换地面铺设,增加一点小装饰品,生活更方便,也更实惠。而对投资族来说,交房即可转租转售,价格肯定能高涨。而中小企业更是如此,交房即可办公。“无论从哪一方面按理说,虽然不可能百分百地满足客户所喜好的风格,但综合考虑,还是给消费者带来了真正的利益,节约了成本,体现了品质。”银海的相关负责人如实表态。基于此,银海与国内著名的室内装饰设计机构联手,在领域·国际商务公寓,用后现代的艺术手法,以诸多国内一线的家居品牌,全程精装。无论是居家族,还是商务办公,交房即可使用,收房就快速增值,性价比非普通楼盘可比。
后现代风格
实用主义的昆明实践
同时,以空间的建筑特性,以合理的设计手法,将空间特征发挥到极至。卫生间,使用简洁大气的风格,凸显出干净、卫生的特征。而公共区,则汲取了国际大师密斯·凡·德罗的空间设计理念,用后现代的手法,呈现出最真实的空间感受。光线、光影,在室内勾勒出不同的感受,明亮,开阔,每一个角落,都拒绝黑暗,带给你前所未有的绝妙体验。而特设的宽大阳台,参考了中央豪华景观带和建筑的朝向,使每一个房间,都在通透、明亮的空间中,呼吸新鲜空气,欣赏葱茏美景,舒适度空前抬升。
为了保证满足消费者的个性化需求,领域·国际商务公寓悉心考虑到了这些细节,比如简洁的墙壁,完全没有其他多余的装饰,看业主的喜好,一幅照片,一束干花,或者一顶夏威夷的草帽,个性随心而动。高适应性的整体设计,让您完全不需担心您喜欢的个性化空间受到限制。
高端配置 居住、商务功能集一身
由于在前期就仔细分析了目标群体的需求,领域·国际商务公寓很好的融合了住宅和商务写字楼的多项优势,每户均有的卫生间,合理的电梯配置,宽大的阳台,使其的居住舒适性不输于任何一种住宅;国际领先的"活性空间\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"设计概念,在保证建筑安全系数的前提下,将承重墙全部布设到建筑的外围,同时中央辅以承重柱设计手法,每个空间,都不再受到承重墙的阻隔,开敞式户型,通厅化形态,无论是卧室、客厅等功能单元,还是面积比例、朝向等细节,都可以随需求进行重新布置,让居住感受更为舒适。
高性价比 市场前景一路走高
良好的产品形态,稀缺的市场供应,让商务公寓具有了无可比拟的综合性价比。领域·国际商务公寓,处于昆明重点建设的国贸商务区核心位置,地理位置优越,加之政府政策的多项利好,配合轻轨1号线的建设,区域物业增值潜力大。而此片区由于国贸中心的存在和毗邻国际机场,中小成长型企业也是昆明目前最密集的片区,对商务公寓的需求非常强烈。而目前次区域纯正的商务公寓业态还是空白,大多由住宅等改造而来。因此,领域·国际商务公寓的出现,必将填补这种市场空白,增值潜力必将一路走高!
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